Team Canada Uniform Launch
Celebrating Canadian Pride on the World Stage
CHALLENGE
As the Official Outfitter of Team Canada, Hudson’s Bay needed a launch that would not only unveil the Olympic and Paralympic uniforms but also celebrate the athletes, inspire national pride, and drive consumer engagement in stores across Canada.
Our Approach
We delivered a multi-channel experience that fused fashion, sport, and brand storytelling. From unveiling the designs to engaging fans nationwide, every element was built to showcase the strength, unity, and style of Canada’s athletes while connecting consumers to the excitement of the Games.
SOLUTION
Fashion Production
Produced a high-energy reveal event that combined runway-style presentation with live athlete appearances, bringing the collection to life.
Partnerships
Collaborated with Olympic and Paralympic committees, media partners, and key retail stakeholders to amplify the launch on a national scale.
Talent Management
Coordinated athlete participation, ensuring authentic storytelling from those who would wear the uniforms on the world stage.
National Sales Force Training
Equipped store teams with in-depth product knowledge, empowering them to share the design inspiration and technical features with customers.
In-Store Activation
Created dynamic in-store displays, interactive experiences, and photo opportunities to drive foot traffic and build excitement.
Results
Generated significant national media coverage
Drove strong in-store engagement and sales uplift during the launch period
Strengthened Hudson’s Bay’s position as a proud, iconic Canadian brand
Takeaway
The Team Canada Uniform Launch went beyond a fashion reveal—it was a patriotic celebration that united a nation behind its athletes and solidified Hudson’s Bay’s role in telling Canada’s Olympic and Paralympic story.
