OUR STORY

WHO WE ARE

The goods bmc is an experiential agency based in Canada. We deliver premium brand activation and event marketing strategies that connect people and culture. With deep expertise in sponsorship strategy, content creation, and experiential campaign design, we bring bold ideas to life through experiences that matter. We believe in chemistry, creativity, and a strategic approach that makes every project memorable - and measurable.

Every unforgettable experience starts with a solid plan. Our proven process ensures we deliver strategic, seamless, and shareable work that delivers results.

PROCESS

Goals - Audience - Insights - Timeline

1. DISCOVERY

Concepts - Storytelling - Theming

2. CREATIVE DIRECTION

Visuals - Layouts - Experience Mapping

3. DESIGN

Vendors - Logistics - Staffing - Permits

4. PRODUCTION

On-site Management - Engagement Tracking

5. EXECUTION

Content - Measurement - Reporting

6. AMPLIFICATION

OUR TEAM

We believe the best work comes from senior-level expertise and true collaboration. Our team is built of seasoned strategists, creatives, and producers who’ve spent years shaping brand activations and events for some of the world’s most recognized organizations. Every project is led by senior talent, ensuring our clients get not only fresh ideas but also the insight and attention that comes from experience.

Sara Gundy Managing Director the goods bmc

Meet Our Managing Director – Sara Gundy

Sara is the driving force behind the goods. With over 15 years of experience in brand activations, sponsorship strategy, and event marketing, she brings a unique blend of creativity and business acumen to every project. Known for her ability to connect brands with audiences in meaningful ways, Sara has led award-winning campaigns and produced high-profile experiences across Canada.

Her leadership style is hands-on and collaborative—Sara ensures every client feels heard, every detail is considered, and every event delivers impact. Under her direction, the goods has become a trusted partner for brands looking to stand out and build real connections.

CONNECT